collezione
| Business category 1 | Fashion Bags |
| City ( of main office ) | İstanbul, TR, Turkey |
| Address | Mahmutbey Yolu Inonu Cad. No:48 Bagcilar |
| Phones | 90-212-4421212 |
| Web site | www.collezione.com.tr |
| About | Collezione as been established in 1997 by Ekrem Akyigit with the vision to become the world's most preffered fashion brandthat has a distinctive arakter with the style and life style it has created. Collezione started off with 100% domestic capital and opened the first store in Bakirkoy, Istanbul. The company continued its investments with many new stores in major points in Istanbul, using the state-of-the-art technology to provide services of higher quality. Today, Collezione operates on a total area of 66. 000 square meters at its head office, production and storage facilities, 97 (to be read 90, 95, or 100 alternatively) stores and 132 (to be read 160 or 170 alternatively) franchise points with 1842 employees. As one of the leading price in it's sector, Collezione makes significant contribution to the country's economu with fair price principle and progress on its way to become a leading worldwide brand. By following the trends closely, Collezione aims to offer trendy products to its customers at its stores simultaneously with few world brands and creates its collections of woven, knitted, tricot, denim, and accessory product lines base on the groups of turkoloko, fioreloko, eldino and weekendo with market researches and customer demands. In addition to total of 12 collections consisting of the main annual spring summer and autumn winter collections, as well as the intermediary monthly collections prepared between seasons, 75 new models are offered to customers on a weekly basis at Collezione stores with the fast fashion philosophy. Collezione stores are visited by approximately 27 million people every year. Collezione carries out regular delivery and reverse logistics operations for stores 7 days a week through a storage unit of 6000 square meters within it's headquarters and with 47 delivery vehicles that cover a total distance of 1 million 600 thousand kilometers annually. To ensure that high quality services are delivered, Collezione provides training according to the career plans made based on the results of performance appraisals and competencies of its staff selected in line with the corporate culture and objectives, which also shows the importance the company attaches to its employees. In the Turkey Brand Value study conducted by the Capital Magazine using the David Aaker method, Collezione ranked the 40th most valuable brand with its 218 million dollar brand value amongst Turkey's top 100 brands. According to the results of the Brand Recognition Research conducted regularly every year by the Retailing Institute, Collezione ranked third amongst all other ready-to-wear brands in 2006. 1 Collezione product is sold every two seconds in the world. 30 out of every 100 people visiting the Collezione stores purchase products. Collezione generates an annual turnover of around YTL 4780 per square meter in its stores, and the average number of product sales per square meter is 255 pieces. Collezione aims to achieve a turnover target of YTL 430 million in 2013. Amongst it's targets for the near future is to increase the number of domestic stores to 150, overseas stores to 125, and to create 220 franchise points. Collezione aims to open stores in countries Cyprus Russia, Blarus, Egypt Ukraine, Jordan, Kosovo, Greece, Malta, Georgia, Belgium, Kazakhstan in addition to Azerbaijan, Czech Republic, Iran, Kuwait, Turkmenistan, Uzbekistan, Hungary, Kirhizistan, Austria, Slovenia, Serbia, Israil, Moldova, Slovakia, Syrian, Saudi Arabia, Romania, Poland, Macedonian, and Albania by 2013. Also, Collezione aims to open offices in countries such as, Hong Kong, India, Indonesia and Malaysia. Collezione continues proceeding on its way to become a global brand with firm steps with its young, innovative, and responsible attitude towards the country and its sector, playing an effective role in countries it exists in. |
| Date | 2011 Oct 29, 10:10 |