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POIS

Business category 1 Apparel Processing Services
City ( of main office ) Lacchiarella, IT, Italy
Address Centro Commerciale il Girasole
Phones 39-029-2148082
Web site www.poisnoy.com
About We are looking to expand our network of agents, distributors and franchisees, please get in touch for more details

COMPANY MISSION

Become a the top brand in the fast-fashion market;
Create desirable, fashion-forward and distinctive collections;
Appeal to customers by providing them with the unique POIS total look;
Maintain a clear and consistent brand concept;
Guarantee a high turnover of styles, rapid manufacturing and effective distribution;
Organize the distribution of the POIS brand nationally and internationally through directly managed stores, distributors and franchisings;
Continue to expand globally by attracting new partners worldwide to enter distribution and franchising agreements in the most suitable way for each geography.

HISTORY 1982: Founding of Drive In s.p.a., creator of the POIS brand. Opening of the first 3000m2 showroom in Il Girasole shopping centre near Milan. 1988: Commercialization of the POIS brand begins. A new showroom is opened in Cernusco S/N. 1997: Development of a retail network comprising of more than 60 directly owned sales points. 2002: Commencing of transformation of POIS own-brand stores into a franchising network. 2009: Drive In becomes POIS NOY, the restructuring of the company creates an agile structure capable of tackling complex market conditions.
THE FUTURE: POIS NOY s.r.l. aims at further expanding its customer, distribution and franchising network, and is looking for talented and trustworthy business partners to achieve global success.

PRODUCTS:
BRAND: POIS is the fast-fashion brand for the young woman who is not afraid to express herself and amaze with her individual look both at work and in her free time, living life to the full.

TARGET: Our collections are aimed at fashion-conscious women from 20 to 40 years of age, and create a POIS total look that covers:

- Office wear
- Casual day-wear and jeans-wear
- Formal evening-wear
- Clubbing and party- wear

We target the middle-high segment of the market. PRICING: Our production is 70% Made In Italy and 30% abroad, offering the perfect blend of fashion, quality and affordability.

DELIVERY: The time-span between the creation of the product in our style office and delivery to our stores can be as little as 15 days enabling POIS clients to be always on top of the trend.

COLLECTIONS: Our style office produces 4 main collections per year: Spring, Summer, Autumn/Winter and Evening wear. Each of these collections is integrated with at least 4 additional flashes, which aim at further developing the most successful fashion themes and integrating the collection with any new trends.

OWN BRAND STORES, FRANCHISINGS AND DISTRIBUITORS: Austria: Eisenstadt, Markhlgasse 1 Bulgaria: Plovdiv, Martisa Blvd. 89 Greece (Distributor): Belvita, Mitropoulou 42, 54664 Thessaloniki Holland (Distributor): Estilo Agentuur, Brandingdijk 98, 3059 RB Rotterdam Hong Kong (Distributor): Fashion Road, R.M. 505 6 Hanford House, D Nathan Rd, Kowloon Fashion Club Superstore, 2F Hanford House 221, CD Nathan Rd, Kowloon. Japan (Franchising network with legal base in): Nigata Pref, 22-21 2 Chrome Aramachi Sanjo-City Spain Ibiza, Via De La Cruz 8 Switzerland: Lugano-Grancia, Centro Lugano Sud Italy: Alba (CN), Via Mazzini 6 Andria (BA), Via Regina Margherita 32 Crema (CR), Centro Commerciale Gran Rondo, Via La Pira 12 Fidenza (PR), Via Cavour 42/B Fiorenzuola D Arda (PC), Piazza Caduti 1 Milano, Via Madonnina 1 Oristano , Via Mazzini 88 Pieve Fissiraga (LO), Centro Commerciale Bennet, Via Nazioni Unite 1 Salo (BS), Centro Commerciale Salo 2, Via Montale 1/5 Localita Cunnettone Treviglio (BG), Centro Commerciale Pellicano, Via leMonte Grappa 31 Varese, Via Croce 4.
Date 2011 Oct 28, 22:10