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BMI Research

Business category 1 Other Business Services
City ( of main office ) Kuala Lumpur, MY, Malaysia
Address 9-3, Jalan 11 / 28, Sunway Metro,
Phones 603-5638-0687
Fax 603-5638-0691
Web site bmi-research.com
About BMI Research is a marketing communication research and consulting agency.

Our blazing passion is to deliver exactly what the consumers want and need. Our aim is not only to understand but also to create strong recommendations.

We provide a comprehensive marketing communication research and consulting for your brand by dwelling ourselves in the world of perceptions : the consumers perception.

BMI Research has extensive expertise in the following services:

1. Market Research Services
Consumer Intercept Survey / Face to Face Interview
Outlet Survey / On-site Interview
Focus Group Discussion / In-depth Interview
Mystery Shopper / Mystery Customer Technique
Product Placement / Product Test

2. Communication Research Services
Pre Test & Post Test Ad Materials
Consumer Response Measurement
Event Tracking & Evaluation

3. Consultation Research Services
Developing New Brand
Branding Strategy
Brand Equity Measurement
Evaluating Customer Satisfaction
Consumer Behaviour Analysis
Measuring Market Potential
Analysing Effective Promotion Cost

4. Training & Workshop Services
Positive Mental Attitude
Strategic Marketing & Branding

BMI Research prides itself on employing a creative and versatile approach as an essential tool for producing quality result. We have exclusive access to some of the most widely used and extensively validated research techniques in the world.

BMI Research emphasises on quality of respondent which will ensure a high quality result. Our research is conducted by reliable field management system, which is able to warranty data reliability from our field works.

BMI Research has a record of achievements and proven tracks in diverse settings. In fact, most of BMI Research satisfied clients are multinational companies.
Currently we have offices and service facilities in Malaysia and Indonesia.

We are committed to the objectives. We have the right tool. We are the right people.
Date 2011 Oct 29, 09:10